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| "Art is around you, design is before you." |
How does one judge art? Who's to say that one particular piece is "better" than the next? This is a question that comes up again and again in our industry. We're constantly on display, gazed upon on by critical eyes and discerning palates, and with competition getting steeper and options getting broader, the need for badassery is greater than ever. Arguably the most important part of our job is to try and express what is in our brains to the mass public and oftentimes what's lost in translation can make or break us.. We spent the better portion of two weeks interviewing and meeting with some of Austin's premiere interior design firms (if you need their contact information, please let me know, they were all great in their own ways!) They each came with their vision, their craft, their talent, literally poured out over digital slides, collages, and renderings. Some brought carefully crafted text to help illustrate their inspiration, others brought physical samples to bring a tactile association to an otherwise abstract concept. ... in my humble opinion, our decision boiled down to one thing.
"People ignore design that ignores people."
~Frank Chimero
Thankfully, the design teams all had very different visions which honestly allowed a little bit of ease in our decision because while all were creative and calculated, a few just struck a chord with our team. In the end, while all the designs we felt understood our concept, felt our theme, and could see our vision, the firm that we ultimately went with we felt showed a level of concern for the guest that has and always will be our focal point with our team... perception is reality and to see things through the eyes of the end user is a talent worth utilizing. They immediately found (and corrected mind you!) a major oversight that we were struggling with regarding the flow of the restaurant and it made all the difference for us.
So thank you Leslie Fossler Interiors ... I can't wait to see what we come up with.
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| "Our goal. Dead Center. Food + Service + Ambiance = Badassery. " |
